![]() ![]() ![]() ![]() Where consumers receive advice, the advice is suitable and takes account of their circumstances.Consumers are provided with clear information and are kept appropriately informed before, during and after the point of sale.Products and services marketed and sold in the retail market are designed to meet the needs of identified consumer groups and are targeted accordingly.This fair treatment defines six consumer outcomes that firms should strive to achieve. For example, in the retail finance sector the principles of the Financial Conduct Authority (FCA) include explicit and implicit guidance on the fair treatment of customers. Especially in the UK, marketing is now closely regulated and in certain verticals such as financial services, energy, telecoms there are external bodies who have the authority to audit a company’s marketing and apply fines if they find inappropriate marketing practices.Īs such for any marketing campaign, organisations in these sectors, must have an audit trail for a campaign including the assets that makes up that campaign and the audiences selected to receive the campaign. You can no longer sell Snake Oil and get away with it (apart from hi-fi industry see footnote *). Marketing is no longer the free for all it was. Sitting at number 10 was the “close integration with Adobe Workfront”, a product Adobe acquired in 2020. Watching the introduction to Adobe Campaign Classic 8 in this year’s Adobe Summit I was taken by JJ Haglund’s top 10 innovations. In this post, David Moore shares his view of the integration between Adobe Workfront and the new version of Adobe Campaign. We’ve been following the developments in Adobe’s product development and will be sharing our insights here. CACI is an Adobe partner with experience of implementing, optimising and running Adobe’s Experience Cloud for our clients. ![]()
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